Apple Unveils Foldable iPhone Duo, New Pro Models, and Upgraded Devices

Apple has announced its latest lineup of products during its first fall event under CEO John Ternus, held on September 9, 2026. The key highlight was the debut of the company’s first foldable smartphone, the iPhone Duo, along with new iPhone 18 Pro models, upgraded AirPods, and software enhancements for Apple Watches and the Health app. These announcements mark significant advancements in hardware and software, emphasizing versatility, camera technology, and health features.

Below is a comprehensive overview of all the major product launches and updates unveiled at the “Surprise and Shine” event.

iPhone Duo: Apple’s First Foldable Phone

The iPhone Duo features a 7.6-inch Retina display when unfolded and a 5.4-inch outer screen. Apple described the device as being inspired by the versatility of the iPad. The inner display incorporates an “underdisplay” camera, providing an all-screen experience.

Battery life estimates indicate up to 31 hours of video playback on the inner screen and 44 hours on the outer display. The device is equipped with a 48-megapixel main camera with fusion technology and a 48-megapixel ultrawide camera with 2x optical zoom. It supports rear-camera selfies and preview functions on the outer display, similar to other foldable phones.

The hinge mechanism, crafted from Grade 5 aluminum, integrates over 100 precisely engineered components to ensure smooth operation during opening and closing.

Pricing starts at $1,999 for the 256GB model, available in two colors. Preorders open on October 16, with the device arriving in stores on October 23.

iPhone 18 Pro and iPhone 18 Pro Max: Camera and Design Upgrades

The new iPhone 18 Pro models maintain the sleek design of previous generations but introduce significant camera enhancements. The primary sensor now features a 48-megapixel sensor with a variable aperture controlled by six blades, aiming to improve low-light performance and shot speed. The camera software now includes advanced Pro controls such as white balance, shutter speed, aperture, and a histogram, along with customizable “Photographic Styles” allowing users to adjust texture and grain.

Video capabilities include 4K recording in Dolby HDR Vision and the ability to apply cinematic effects post-capture. The iPhone 18 Pro starts at $1,199, while the Pro Max begins at $1,299, an increase of $100 from last year’s models. Preorders open this Saturday, with official release scheduled for September 18.

Apple Watch Series 12 and Ultra 4: Software and New Features

Apple introduces a new “Sound Recognition” feature capable of detecting sirens, alarms, doorbells, and crying babies, offering vital alerts for users with hearing difficulties. Although the hardware remains largely unchanged from previous models, significant software updates bring AI-powered functionalities that enhance user interaction.

New features include “Live Rewind,” which displays the last 15 seconds of a conversation as a text snippet, and “Siri Recap,” designed to help users recall important details from daily interactions, such as meetings or conversations with family. The series starts at $399, with the Ultra 4 model priced at $499. Preorders open immediately, with availability starting September 18.

AirPods 5: Enhanced Audio and Noise Cancellation

The new AirPods 5 bring notable improvements, including superior audio quality, increased active noise cancellation, and expanded Siri and Apple Intelligence features. They can block out 50% more background noise compared to previous generations and include volume control directly on the stem, a feature previously exclusive to higher-end models.

Transparency mode has been refined to better allow ambient sounds and voices to be heard naturally. The earbuds provide up to five hours of listening time with active noise cancellation activated, with the charging case extending total playback to 22 hours. The AirPods 5 are priced at $129, with a Wireless Charging Case version available for $149. Preorders start today, and the release is scheduled for September 18.

Revamped Health App with AI-Driven Insights

Apple revealed a redesigned Health app that leverages Apple Intelligence to provide deeper insights into your health data. The update introduces a new Insights tab summarizing key health information, along with personalized guidance, assessments, a “Readiness” score, and a new “Health Age” metric. Additionally, a new Longevity tab uses data from Apple Watch and iPhone metrics to offer an overall health evaluation, including sleep, activity, and heart health.

The updated Health app will be available later this year, initially in U.S. English, enhancing user understanding and motivation to maintain a healthy lifestyle.

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Título: Everything Apple announced at its fall iPhone event, from the foldable iPhone Duo to an always-listening Apple Watch
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Apple on Wednesday unveiled its latest iPhones and Apple Watches at its first fall event under newly appointed CEO John Ternus. The main event was the tech giant’s highly anticipated first foldable phone, the iPhone Duo. Apple also announced its iPhone 18 Pro lineup, along with new AirPods, and more.

We’ve compiled all of the announcements from today’s “Surprise and Shine” event.

iPhone Duo

Apple’s first foldable, the iPhone Duo, features a 7.6-inch Retina display when unfolded, while its outer display measures 5.4 inches. The company said that the new device was “inspired by the versatility of iPad.” The inner display features an “underdisplay” camera that gives users an all-screen feel.

Apple says the iPhone Duo delivers up to 31 hours of video playback on its inner display and up to 44 hours on its outer display.

The phone features a 48-megapixel fusion main camera and a 48-megapixel ultrawide camera with 2x optical zoom. As with other foldable phones, users can take rear-camera selfies and look at previews on the outer display.

The Duo’s hinge is made from Grade 5 aluminum and comprises more than 100 specially engineered components designed to ensure smooth opening and closing.

The iPhone Duo starts at $1,999 with 256GB of storage and is available in two colors. Preorders for Apple’s new foldable open October 16, with the device hitting stores on October 23.

iPhone 18 Pro and iPhone 18 Pro Max

The latest Pro series maintains the classic design but introduces a 48-megapixel sensor with a variable aperture, which should enhance low-light photography and shooting speed. The camera software now includes advanced controls such as white balance, shutter speed, and a histogram, along with customizable “Photographic Styles” for personalized image adjustments.

Video recording capabilities include 4K Dolby HDR Vision with cinematic effects that can be applied after filming. The iPhone 18 Pro starts at $1,199, while the Pro Max begins at $1,299, reflecting a $100 increase from previous models. Preorders open on Saturday, with products available from September 18.

Apple Watch Series 12 and Ultra 4: New Software Features

Apple introduces new “Sound Recognition” feature capable of identifying sirens, alarms, doorbells, and crying babies, providing critical alerts for users with hearing impairments. While the hardware remains similar to previous models, software updates incorporate AI-powered functionalities, including “Live Rewind,” which displays the last 15 seconds of a conversation as text, and “Siri Recap,” designed to help users remember key points from daily interactions. The Apple Watch Series 12 starts at $399, with the Ultra 4 priced at $499. Preorders are available today, with products arriving on September 18.

AirPods 5: New Features for Better Audio

The new AirPods 5 feature improved audio clarity, enhanced active noise cancellation, and expanded Siri and AI capabilities. They reduce background noise by 50% more than previous models and include volume controls on the stem, a feature previously limited to higher-end models like the AirPods Pro. Transparency mode has been refined for more natural ambient sound perception. With a single charge, users can enjoy up to five hours of active listening, and the charging case extends total playback to 22 hours. The earbuds are priced at $129, with a Wireless Charging Case version costing $149. Preorders begin today, with availability set for September 18.

The new products and features demonstrate Apple’s focus on innovation in device versatility, camera technology, health insights, and user experience enhancements, maintaining its competitive edge in the tech industry.