New Whoop replica addresses a major issue in fitness tracking devices

Polar Loop: A New Approach to Fitness Tracking

Polar started teasing its Polar Loop wearable back in June. Like the similar-looking Whoop fitness tracker, the idea was simple: a fitness tracker you can wear 24/7 but without the constant distractions of various buzzes, beeps, and notifications. After all, who needs another screen?

No Monthly Subscription Required

Now, the brand has formally announced the Polar Loop, which differs from the Whoop in one critical way — it doesn’t require a monthly subscription. Unlike the Oura ring, Whoop, and other fitness trackers, the Polar Loop promises to deliver health, fitness, and sleep monitoring without any annoying monthly fees.

Polar says that its new tracker can keep tabs on your heart rate, sleep, and daily activity while remaining incognito on your wrist. You can instead check your stats from the smartphone app. Of course, the list of available features is less than you’d find in a subscription-based fitness tracker system, but some folks like it simple.

The Loop comes in three colors, including Night Black, Greige Sand (beige), and Brown Cooper. It is available for pre-order on Polar’s website for $199.99. The company is also offering replaceable wristbands for $29.99 that come in the aforementioned colors, along with Ocean Blue as a fourth color option.