Sonos prices to increase this year due to tariffs

Trump’s Tariff Policies Impact Sonos

President Donald Trump’s tariff policies are putting Sonos in a bind. The tariffs will lead to higher prices on Sonos products in the U.S., according to company CEO Tom Conrad in a Bloomberg report. While exact details on the products affected and the extent of price increases were not provided, Conrad made it clear that price hikes are imminent unless there is a change in the tariff policies.

Sonos Prepares for Price Hikes

Sonos, which conducts most of its manufacturing in Vietnam and Malaysia, is expected to face higher tariffs in these countries soon. As a result, the company is working with its contract manufacturers and Channel Partners to address tariff costs. However, it has become evident that prices on certain products will need to be raised later this year, as stated by Conrad.

Trump’s tariffs have disrupted the pricing of tech products since their announcement in April. Other companies in the tech industry, such as Nintendo and Microsoft, have also raised prices on older gaming consoles and accessories, contrary to the usual trend of price reductions over time.