Netflix acknowledges the utilization of Artificial Intelligence in one of its programs.

Netflix Utilizes AI for Visual Effects in The Eternaut

Netflix has openly acknowledged its use of generative AI for creating visual effects in The Eternaut, an Argentine post-apocalyptic drama. Co-CEO Ted Sarandos mentioned during the latest earnings call that the creators of the show opted for AI tools to produce a collapsing building sequence, a pivotal moment in the story.

AI Integration in Netflix Original Content

Reports indicate that AI-generated ads will be incorporated into Netflix’s ad-tier subscriptions starting in 2026. The Eternaut is a significant milestone in this regard, as it showcases the first appearance of Gen AI final footage in a Netflix original series or film. Despite the efficiency and speed offered by AI tools, there is a growing unease within the creative community in Hollywood regarding the increasing use of generative AI in film production. Films like The Brutalist and Late Night with the Devil have faced criticism for their AI involvement, leading to discussions within industry organizations like SAG-AFTRA.

Topics
Artificial Intelligence
Netflix