All announcements made at the Apple Event, including the unveiling of the iPhone Air

Apple’s recent September iPhone launch unfolded as anticipated. The company introduced a new iPhone lineup, the next-gen AirPods, and significant upgrades to the Apple Watch family. However, some rumored products, such as the HomePod mini and AirTag 2, were missing from the presentation. Additionally, Apple postponed the long-awaited Siri overhaul for a future date. Despite this, there may be more product announcements in the upcoming days, potentially leading to another event in October.

AirPods Pro 3
Apple enhanced its flagship earbuds with a focus on sound quality and comfort. The AirPods Pro 3 feature foam-infused tips that conform closely to the ear, enhancing the active noise cancellation. Apple claims that the cancellation is now twice as effective as the previous model. The earbuds also offer eight hours of playback on a charge and ten hours in transparency mode. Furthermore, Apple’s live translation feature adds a new layer of intelligence to the AirPods Pro 3.

Apple Watch Series 11
The Series 11 further advances Apple’s foray into health technology. The standout feature is a hypertension tool that alerts users to chronic high blood pressure. The device boasts sturdier hardware with tougher glass, 5G connectivity for faster speeds, and new titanium finishes for a premium appearance. The battery life has been extended to last a full day, while watchOS 26 introduces fresh watch faces and wellness-tracking features like a sleep score and expanded mental health metrics.

Apple Watch SE 3
The most affordable watch from Apple received several useful upgrades. Gesture support allows users to control the SE 3 with simple gestures, while on-device Siri provides quicker responses. Temperature sensing and expanded health tracking capabilities enhance the overall functionality of the SE 3. Faster charging times have been achieved, making the watch feel less limited by its 18-hour battery life. This year’s SE model is seen as less of a compromise for those seeking a more budget-friendly smartwatch experience.

Apple Watch Ultra 3
The rugged Apple Watch Ultra 3 now features the largest screen ever seen on an Apple watch. The wide-angle OLED display maximizes the usable area without increasing the case size, and it helps conserve energy. Enhanced connectivity options include 5G and satellite support, with emergency SOS via satellite built directly into the watch. The battery life has been extended to 42 hours, and new finishes such as black and natural titanium offer more options to buyers. The Ultra 3 model caters to those looking for a stealthier or classic look in their smartwatch.

iPhone 17
Apple unveiled the iPhone 17 with updated features and design.
Apple’s standard iPhone received a significant display upgrade this year. The Super Retina XDR panel now reaches up to 3,000 nits of brightness, features ProMotion with 120Hz refresh rates, and includes a seven-layer anti-reflective coating. Combined with Ceramic Shield 2 on the front, Apple claims it is the most readable iPhone ever in direct sunlight.

The A19 chip inside the iPhone is focused on efficiency and speed, offering faster neural processing and a more capable GPU. Apple boasts that the new design results in an additional eight hours of video playback compared to the previous year’s model, with the ability to fast-charge to 50 percent in just 20 minutes. The color options for this year include lavender, mist blue, black, white, and sage.

The camera system has also been upgraded, featuring a 48-megapixel dual fusion main system, a 12-megapixel telephoto lens, and a 48-megapixel ultrawide lens. Additionally, the iPhone now introduces Center Stage for high-resolution selfies in either portrait or landscape orientation, with stabilization even while in motion.

The newest addition to the lineup is the iPhone Air, which is Apple’s thinnest phone yet. Despite its slim profile of just 5.5mm, it offers a 6.5-inch ProMotion display at 120Hz and 3,000 nits brightness. The design includes a titanium frame and Ceramic Shield 2 on both sides for a balance of thinness and durability. This year, there will be no Plus model, with the Air taking its place.

The A19 Pro chip powers performance for the iPhone Air, along with the new N1 wireless chip for improved connectivity. The Air also features a 48-megapixel Fusion camera system and relies on iOS 26’s Adaptive Power Mode for extended battery life, supported by a new MagSafe battery extender and various accessories.

Moving to the high end, Apple has further enhanced the Pro line with new thermal management powered by a vapor chamber. The A19 Pro chip is reported to be 40 percent faster than its predecessor, with all three rear lenses now at 48 megapixels. The Pro and Pro Max models aim to be the ultimate tools for both photography and video.

The iPhone 17 family now starts at 256 GB of storage for every model, with pricing ranging from $799 for the iPhone 17 to $1,199 for the Pro Max. The iPhone 16e remains in the lineup as the budget option at $599. Preorders for the new models begin this Friday, with availability in stores starting on Sept. 19.