Europe’s AI game is lagging behind – for better or for worse!
So, here’s the deal: Europe and the U.S. are taking different paths when it comes to tech. The European Union’s AI Act is now in effect as of August 1. This act is all about protecting European folks from the potential dangers of artificial intelligence.
Basically, the AI Act divides AI applications into different risk categories. Some, like government social scoring, are a no-go. High-risk AI systems, used in critical areas like infrastructure and law enforcement, are tightly regulated. Providers need to follow strict rules on managing risks and tracking incidents. And if you’re using a chatbot or encountering a deepfake, the provider has to let you know it’s AI.
Meanwhile, the U.S. has some AI guidelines, but they’re more like friendly suggestions. No penalties if companies don’t follow them. But with Europe’s rules kicking in starting in 2025, U.S. tech giants are being extra cautious about offering AI features to European users.
Apple recently introduced Apple Intelligence, a set of AI features coming soon. But guess what? If you’re in Europe, you might have to wait until 2025 to try them out, thanks to regulatory concerns.
This delay isn’t new. In the past, Europe has missed out on certain features because of strict EU regulators. But this time, the impact could be huge.
What’s the Big Deal?
Apple is hyping up its AI features, saying they’re a big part of iOS 18, iPadOS 18, and macOS Sequoia. These features are so important that Apple has a whole web page dedicated to them. And it’s not just Apple – AI is the talk of the tech town lately.
- OpenAI has a new Voice AI tool
- There’s a tool to check if AI stole your work
- Instagram lets you create an AI version of yourself
- Google’s AI is helping with climate forecasting
But when Europe misses out on these cool features, it’s a bigger deal. The upcoming iPhone 16 promises smarter search, better editing in Photos, AI-powered spelling and grammar checks, and a smarter Siri. Without these features in Europe, the new iPhone might not be as exciting.

Companies like Apple and Meta won’t give up on AI in Europe. They’re working on ways to bring these features to EU customers without compromising safety. But as AI becomes more integrated into our daily tech, making it work the same way in the U.S. and Europe might get tricky with different rules in place.
Final Thoughts
Living in Europe, I’m used to missing out on certain tech features or getting them in a different way. Regulating big tech’s use of AI is important, but I wonder how this gap between the U.S. and Europe will keep growing with the EU AI Act in play.
Topics
Artificial Intelligence
