Bluesky is facing some growing pains – here’s what it can learn from X/Twitter

File this under nice problems to have: Bluesky is experiencing rapid growth. But with this growth comes a slew of challenges, as seen throughout Twitter’s history.

The Twitter-like social media platform recently surpassed 20 million users, with a significant portion joining post-U.S. election. This surge followed controversial events involving Twitter’s owner and a subsequent X-odus, with Taylor Swift fans among those flocking to Bluesky.

The influx of new users is accompanied by high activity levels, with no signs of slowing down. Bluesky is on track to hit 23 million users, with a growth rate of 4 to 8 new users per second. However, the platform is grappling with content moderation issues, including fake accounts and a rise in child sexual abuse material cases.

‘We suck at dealing with abuse’

Bluesky’s content moderation challenges are reminiscent of Twitter’s early struggles. Prior to 2014, Twitter lacked tools to report abuse and hate speech. Even after addressing these issues, Twitter faced backlash from users and potential buyers due to ongoing moderation concerns.

Despite these obstacles, Bluesky aims to address content moderation proactively by expanding its moderation team. The platform is committed to creating a safe environment for its users, even exceeding legal requirements.

As Bluesky continues to grow, maintaining trust among users remains a top priority. Challenges such as fake accounts and regulatory compliance must be addressed promptly. While facing some hurdles, Bluesky’s rapid growth signifies a promising future ahead.