Best Buy’s Black Friday in July sale now available: Discounts on AirPods, RTX 50 Series gaming laptops

Best Buy’s “Black Friday in July” sale is currently underway from July 7 to 13, coinciding with Amazon’s Prime Day event for members only. This year, Best Buy is extending its counter-programming to last a full week, offering new deals daily in stores, on its website, and in its mobile app. Unlike Prime Day, Black Friday in July is not exclusive to members, although Best Buy Plus and Total subscribers can earn exclusive rewards on select purchases. The sale features a rotating “Deal of the Day,” Doorbusters showcasing popular tech, and app-exclusive Drops with limited-time releases and discounts, all available in limited quantities with no rain checks.

Best Buy has historically been a major rival to Amazon in the tech deals space, frequently price-matching each other’s discounts. This year, Best Buy is offering a variety of deals on high-end Windows laptops and big-screen TVs, in addition to popular tech products like Apple AirPods, AirTags, iPads, and Samsung Galaxy smartphones. After scouring through Best Buy’s Black Friday in July listings, here are some of the standout anti-Prime Day deals spotted so far.

Best Apple deals:
– Apple AirPods 4 with ANC: Available for $149.99, these non-Pro AirPods offer a comfortable fit, active noise cancellation, a four-hour battery life, and an improved charging case. Best Buy’s sale matches Amazon’s Prime Day price, ensuring customers get a great deal.

My Best Buy Plus and Total members can earn up to $50 in rewards with every AirPods purchase. For more information on the AirPods 4, read the full review.

Apple AirPods 4 — $89.99~~$129~~ (save $39.01)
Apple AirPods Pro 2 — $159.99~~$249~~ (save $89.01)

iPhones

Apple iPhone 14 (128GB) — $499.99~~$629.99~~ (save $130)

iPads

Apple iPad, 11-inch (A16, WiFi, 128GB) — $279~~$349~~ (save $70)
Apple iPad mini (A17 Pro, WiFi, 128GB) — $379~~$499~~ (save $120)
Apple iPad Air, 11-inch (M3, WiFi, 128GB) — $479~~$599~~ (save $120)

MacBooks

Apple MacBook Air, 13-inch (M2, 16GB, 256GB SSD) — $699~~$799~~ (save $100)
Apple MacBook Air, 13-inch (M4, 16GB, 256GB SSD) — $849~~$999~~ (save $150)
Apple MacBook Air, 15-inch (M4, 16GB, 256GB SSD) — $1,049~~$1,199~~ (save $150)

Mac

Apple iMac, 24-inch (M4, 16GB RAM, 256GB SSD) — $1,149~~$1,299~~ (save $150)

Apple accessories

Apple AirTag (4-Pack) — $64.99~~$99~~ (save $34.01)

Best laptop deals

My Best Buy Plus and Total members get a $25 reward for every $250 spent on Windows laptops and desktop computers (up to $75).

Microsoft Surface Pro 11, 13-inch (Snapdragon X Plus, 16GB RAM, 512GB SSD) + Keyboard Bundle

Why we like it

This Microsoft Surface Pro 11 model is also on sale for Prime Day at just $849.99, and while that seems like a better deal on its face, it doesn’t come with a Surface Pro keyboard, which is really kind of the whole point of having a 2-in-1 laptop in the first place. The keyboard can be bought separately on Amazon for $149.99, but that’d bring you back up to Best Buy’s combined price if you buy that and the tablet. So, might as well get everything in one place.

Windows laptops

Lenovo Yoga 7i 2-in-1, 16-inch (Intel Core Ultra 7 155U, 16GB RAM, 1TB SSD) — $649.99~~$1,049.99~~ (save $400)
Microsoft Surface Laptop 7, 15-inch (Snapdragon X Elite, 16GB RAM, 512GB SSD) — $1,299.99~~$1,499.99~~ (save $200)
Dell XPS 16 (Intel Core Ultra 7 155H, Nvidia GeForce RTX 4050, 16GB RAM, 1TB SSD) — $1,399.99~~$2,199.99~~ (save $800)

HP OmniBook X Flip 14 (AMD Ryzen AI 5 340, 16GB RAM, 512GB SSD) — $599.99~~$899.99~~ (save $300)
Microsoft Surface Pro 11, 12-inch (Snapdragon X Plus, 16GB RAM, 256GB UFS) — $684.99~~$799.99~~ (save $115)

Gaming laptops

HP Victus 15 (AMD Ryzen 7 7445HS, Nvidia GeForce RTX 4050, 16GB RAM, 512GB SSD) — $649.99~~$899.99~~ (save $250)
Asus TUF Gaming F16 (Intel Core i7-14650HX, Nvidia GeForce RTX 5060, 32GB RAM, 1TB SSD) — $1,159.99~~$1,539.99~~ (save $380)

Chromebooks

Lenovo Chromebook Duet 11 (MediaTek Kompanio 838, 4GB RAM, 128GB eMMC) — $269~~$399~~ (save $130)
ASUS Chromebook Plus CX14 (Intel Core 3 N355, 8GB RAM, 128GB eMMC) — $279 ~~$429~~ (save $150)

Best TV deals

My Best Buy Plus and Total members get a $100 reward for every TV and audio purchase of $999 or more.

TCL 55-inch F35-Series 4K Fire TV

Why we like it

During Prime Day 2025, the cheapest 55-inch TV we’ve come across is priced at just $199.99, down from its usual price of $329.99. Interestingly, this TV is an Amazon Fire TV, yet the best deal can be found at Best Buy. It’s a bit ironic, but that’s where the laughable savings are!

For those into gaming, My Best Buy Plus and Total members can earn a $20 reward for every $150 spent on Nintendo Switch 2 and Switch games and accessories, up to $100. An enticing deal for gaming enthusiasts looking to expand their collection.

One of the standout gaming offers during Prime Day includes “Monster Hunter Wilds” for PlayStation 5. This game has been a major release of 2025 and has garnered positive reviews. While it’s not common for new releases to receive discounts so soon, the $14 savings at Best Buy is definitely worth taking advantage of. The gaming deals continue with discounted prices on popular Nintendo Switch games like “Animal Crossing: New Horizons,” “Mario & Luigi: Brothership,” and “Super Mario Odyssey.” Additionally, PlayStation titles such as “God of War Ragnarök” and “Ratchet & Clank: Rift Apart” are available at discounted prices as well.

Don’t miss out on these exclusive gaming deals available during Prime Day!

Gaming Deals

Lego Horizon Adventures — $29.99~~$59.99~~ (save $30)

Ratchet & Clank: Rift Apart — $29.99~~$69.99~~ (save $40)

Rise of the Ronin — $39.99~~$69.99~~ (save $30)

Star Wars Jedi: Survivor — $19.99~~$69.99~~ (save $50)

Gaming Headsets

HyperX Cloud Stinger 2 — $34.99~~$49.99~~ (save $15)
Astro Gaming A10 — $44.99~~$69.99~~ (save $25)
Astro Gaming A20 — $99.99~~$139.99~~ (save $40)
SteelSeries Arctis Nova 5X — $104.99~~$149.99~~ (save $45)
SteelSeries Arctis Nova 7X — $149.99~~$199.99~~ (save $50)
Corsair Virtuoso Max — $229.99~~$329.99~~ (save $100)
SteelSeries Arctis Nova Pro — $299.99~~$379.99~~ (save $80)

Handheld Gaming Consoles

Lenovo Legion Go S (AMD Ryzen Z2 Go, 32GB RAM, 1 TB SSD) — $499.99~~$729.99~~ (save $230)
Lenovo Legion Go (AMD Ryzen Z1 Extreme, 16GB RAM, 1 TB SSD) — $549.99~~$749.99~~ (save $200)

Best Fitness Tracker Deals

My Best Buy Total and Plus members get a $10 reward for every $50 spent on wearables (up to $50).

Oura Ring 4

Why we like it

Read our full review of the Oura Ring 4.

If you prefer your fitness trackers to be as small as humanly possible, you’ll probably like the Oura Ring 4. It’ll get you all the in-depth health analytics you want, and can be conveniently worn on your finger.

“The Oura Ring 4 is absolutely worth it, particularly if you have an iPhone,” said former Mashable Tech Editor Kimberly Gedeon in her review.

During the Black Friday in July sale, the Oura Ring 4 hit a record-low price of just $296.95, which matches Amazon’s Prime Day deal.

Smart Rings

Oura Ring 4 (Silver) — $296.65~~$349~~ (save $52.35)
Samsung Galaxy Ring — $299.99~~$399.99~~ (save $100)
Oura Ring 4 (Brushed Silver) — $339.15~~$309~~ (save $59.85)
Oura Ring 4 (Gold) — $424.15~~$499~~ (save $74.95)

Garmin Instinct 2 (45 mm) — $169.99~~$299.99~~ (save $130)
Garmin Forerunner 255 Music (46mm) — $249.99~~$399.99~~ (save $150)
Garmin Instinct 2 Solar Tactical Edition (45mm) — $289.99 ~~$449.99~~ (save $160)
Garmin Venu 3S (41 mm) — $399.99~~$449.99~~ (save $50)
Garmin Forerunner 265 — $399.99~~$449.99~~ (save $50)
Garmin fenix 7 Pro Sapphire Solar Edition (47 mm) — $549.99~~$899.99~~ (save $350)

Best unlocked phone deals

Google Pixel 9a (128GB)

Why we like it

Read our full Google Pixel 9a review.

The Google Pixel 9a is a relatively new smartphone release from the tech giant, and it hit a record-low price during Best Buy’s Black Friday in July sale — just $423.99, or $75.01 off the usual price. We loved this phone during our review period, and it even topped our list of the best budget smartphones in 2025.

“For the price, you’re getting a solid smartphone with a decent processor (the same as the Pixel 9), excellent battery life, and good cameras,” said Mashable’s Alex Perry in their review. “In fact, it makes the Pixel 9 seem obsolete.”

Motorola