Decline in User Base of X: Prediction of Elon Musk’s Platform to Lose Millions of Users by 2025

By now, the post-election exodus from Elon Musk’s X, formerly known as Twitter, has become a well-known phenomenon. Users on X, labeled as the “everything app” by Musk, have been fleeing the platform due to the surge of misinformation and toxic discourse following the election season and Musk’s support of Donald Trump. This has led to a sudden increase in user signups and daily active users on the X alternative Bluesky.

X’s Decline in Users and Future Projections

It may seem like a temporary reaction to the election results, but new data suggests that X’s problems go beyond just a post-election backlash. The platform has been losing users steadily even before the election, and current trends indicate that millions of users are likely to leave in the coming year as well.

X’s election day traffic spikes have been a recurring pattern, with major events like the U.S. Presidential elections driving significant increases in traffic and daily active users. However, in the leadup to the elections, X experienced a continuous decline in daily active users. Data from SimilarWeb, as reported by the Guardian, showed a drop of 300,000 to 2.6 million daily active users in the U.S. each day throughout October. Daily active U.S. users decreased from 32.3 million to 29.6 million, an 8.4 percent drop since early October.

Analysts predict that X’s decline in users will continue into 2025. Recent reports have highlighted the platform’s decreasing user base, with a loss of nearly one-fifth of its daily active users before the latest data period. Emarketer analysts expect X to lose 7 million monthly active users in the U.S. from 2022 to 2025.

In addition to the declining user base, X’s brand and value have also suffered. Brand Finance reported that X’s brand is now valued at 673 million, a significant drop from the 5.7 billion valuation before Musk’s acquisition in 2022. Internal company data from June 2024 also indicates a 40 percent decrease in revenue compared to the previous year.

Topics covered in the discussion include Social Media, X/Twitter, Elon Musk, and Bluesky.